Sure to create a wave sensation in the design and fashion worlds, the gold iPhone has finally arrived in the UAE. Named the “Metal Mastered” it is set to be this season’s hottest trend in phone bling. Featuring 24 carats of gold plated goodness, it’s sure to be the king of phones amongst phone enthusiasts and fashionistas alike.

Sure to create a wave sensation in the design and fashion worlds, the gold iPhone has finally arrived in the UAE. Named the “Metal Mastered” it is set to be this season’s hottest trend in phone bling. Featuring 24 carats of gold plated goodness, it’s sure to be the king of phones amongst phone enthusiasts and fashionistas alike.

Apple released their first ad for the metal mastered in late 2013, and it is a marvel in itself. The ad features liquid gold shaping and twisting itself into an iPhone 5, revealing different elements of design at a time, piece by piece, before presenting the iPhone as a whole for the first time.

It is a beautifully filmed, fashion centric ad that revolves solely around the product, showcasing features such as the improved iSight camera, Single Touch ID and IOS7 whilst showing off the immaculate gold finish. Its luxury transcends the ad and its very presence can be felt through the TV screen – this phone is a must have accessory to any savvy fashionista’s wardrobe.

This piece will take off with a bang as its success can only be measured by its influence, which is mighty. This phone is a piece of jewellery, art and design all rolled into one, whilst also serving the very useful purpose of being a phone.

See Apple’s video